Bruce Cloud, Jr. writer dba CloudCrafts ... Established 1987 ... In God We Trust
Bruce Cloud, Jr. writer dba CloudCrafts ... Established 1987 ... In God We Trust
7 Productivity Rules Elon Musk Says Every Effective Leader Should Embrace
Elon Musk's unconventional recommendations to Tesla employees provide a blueprint for leading a more nimble and productive company.
BY JEFF HADEN, CONTRIBUTING EDITOR, INC.@JEFF_HADEN August 6, 2020
Love him or hate him -- sentiments in-between seem to be rare -- Elon Musk is having a very productive year.
Tesla stock currently trades at well over $1,400 per share, up from a low of approximately $360 in mid-March. Tesla's current market capitalization -- depending on how you run the numbers -- arguably makes it the most valuable automaker in the world.
Not Toyota, even though in 2019 Toyota sold more than 10 million cars and Tesla sold only 368,000.
Clearly, plenty of investors believe in Tesla's future and in Musk's ability to lead the company, however unconventional his approach may sometimes be.
Take productivity, where conventional management practices don't always apply. In a 2018 email to all Tesla employees, Musk offered six productivity recommendations.
1. Stop holding large meetings.
"Excessive meetings are the blight of big companies and almost always get worse over time," Musk wrote. "Please get of all large meetings, unless you're certain they are providing value to the whole audience, in which case keep them very short."
During the next meeting you attend, add up the hourly cost of every person in the room. Then imagine, which shouldn't be hard when you own a small business, that you're writing the check for that meeting.
Any meeting that won't directly generate revenue or cost savings -- either in the form of a key decision or a concrete plan of action -- is a waste of money.
2. Stop holding frequent meetings.
"Also get rid of frequent meetings," Musk wrote, "unless you are dealing with an extremely urgent matter. Meeting frequency should drop rapidly once the urgent matter is resolved."
No agenda should include the words "information," "recap," "review," or "discussion."
The only agenda you should have is a single bullet point: "Set product launch date," or "Select software developer for database redesign," or something that actually requires a group to make a decision.
And it should require only one meeting to make that decision.
3. Feel free to walk out of meetings.
"Walk out of a meeting or drop off a call as soon as it is obvious you aren't adding value," Musk wrote. "It is not rude to leave, it is rude to make someone stay and waste their time."
Walking out of a meeting sounds, like most grand gestures, great in theory but terrible in practice. Even if the top dog says it's ok.
A better approach? Encourage your employees, if they don't feel they're adding value to a team, to talk to the team's leader after the meeting. Encourage them to offer ways they can help that don't require their presence at the meeting.
And if you're the team's leader, make sure you model the behavior you want other team leaders to exhibit. Be the first to admit an employee's physical or virtual presence is not necessary.
4. Stop using acronyms and buzzwords.
"In general," Musk writes, "anything that requires an explanation inhibits communication. We don't want people to have to memorize a glossary just to function at Tesla."
Granted, jargon is shorthand, and shorthand saves time.
But shorthand also excludes. Anyone unfamiliar with a particular buzzword or acronym has a choice: Remain quiet, or ask what it means and risk seeming unintelligent or out of the loop
One feels terrible. The other is less productive and inclusive.
Clear, simple, and to the point, especially in conversations that cross functions or departments, is how great leaders communicate. Because that ensures everyone can contribute.
5. Stop following the (communication) chain of command.
"Communication should travel via the shortest path necessary to get the job done, not through the 'chain of command,'" Musk writes. "Any manager who attempts to enforce chain of command communication will soon find themselves working elsewhere."
Another tip that sounds great in theory, but difficult in practice. Most managers manage up, which means they to be caught off guard by not feeling "in the know." Only the most self-confident and self-assured leaders feel comfortable being bypassed.
Which means, if you want to benefit from the efficiency of direct communication -- communication between, say, the person who spots a problem and the right person to solve that problem -- you'll need to encourage direct communication and make people who might feel bypassed feel comfortable with the situation.
And you'll need to make sure that you don't appear to need to know everything -- because if you do, then the people who work for you will, too.
6. Stop limiting communication between departments.
"A major source of issues is poor communication between departments," Musk writes. "The way to solve this is allow free flow of information between all levels.
"If, in order to get something done between departments, an individual contributor has to talk to their manager, who talks to a director, who talks to a VP, who talks to another VP, who talks to a director, who talks to a manager, who talks to someone doing the actual work, then super dumb things will happen.
"It must be ok for people to talk directly and just make the right thing happen."
Can't argue with that. But don't just encourage direct communication. Require direct communication.
7. Stop following stupid rules.
"In general, always pick common sense as your guide," Musk writes. "If following a 'company rule' is obviously ridiculous in a particular situation, such that it would make for a great Dilbert cartoon, then the rule should change."
One way to build a common sense culture is to play "Kill a Stupid Rule." It's easy. Just ask:
"If you could kill or change all the stupid rules that get in the way of better serving our customers or just doing your job, what would they be and how would you do it?"
Then prove you're willing to listen and willing to change. Change a rule you can change on the spot. Work on changing rules that might first require a change in process or workflow.
Anything you do that streamlines a process and frees up employees to do real work is time well spent -- and creates a culture where everyone stays focused on finding ways to be more productive.
Can't beat that.
AUG 6, 2020
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com or CloudCrafts.com
Have you noticed that since COVID-19 has continued spreading worldwide, your inbox has been flooded with emails from every company under the sun about the steps they're taking to keep their business running, help their customers, and take care of their employees?
The recent onslaught of emails wasn't an accident. In an era of corporate social responsibility, it's vital to the success of a brand to address impactful current events and communicate how they're responding.
So how can your business address employees and customers in an era of social distancing with a personal message? Here are some methods to try to connect.
A classic approach, but nonetheless very effective. A letter from any one person at a company gives your message a more personal touch; instead of a message from an entire company to a personal inbox, it's more of a person-to-person interaction.
During sensitive times, people need to be assured that things will be okay, so it's important to keep your letter uplifting and positive, even under negative circumstances.
To the same degree, an effective letter will also be honest with recipients; people want to know what's really going on in the world around them, specifically with a company they may have previously done business with. Your letter should likely be delivered via email since the news is constantly changing and updating, so your letter will need to be timely with current events when sent out.
This tactic doesn't need to stand alone; it can be added on to an email campaign, blog post, or any other client or employee-facing interaction. Social media, especially Twitter, has become a way for individuals to interact directly with a company or person who would be otherwise unreachable. Utilize social media to address comments and concerns about your business, such as:
Along with direct reach to your audience, social media communication can be viewed universally, so if you need to address an order issue with a client remember that everyone can see it. This can work in or against your favor; if the issue can be easily and politely resolved, do so publicly so the rest of your audience feels at ease with your response. If it's a more complicated issue, it might be a good idea to move the conversation to direct messages.
Of the three methods mentioned here, this one might seem like the most old-fashioned but is still effective for providing a personal touch. Phone calls will likely only work best with key players in your company, whether a member of your executive team or a selection of larger clients.
For people who have much higher stakes during your crisis, having a one-on-one conversation is likely exactly what they need. Your announcement will probably come with a lot of questions, some of which may require immediate answers, so it's better to be able to address them on the spot to the best of your ability than let the issues fester into what could be a very bad public relations experience.
Specifically for employees, they'll need additional reassurance that they're being considered during a crisis at the company. In a time of economic distress, giving employees relief of secure jobs and accommodations, like paid sick leave, will ensure that your corporate culture remains sound during difficult times. However, making individual calls to each of your employees may not be the most time effective, so consider a conference call with key employees who can ask their questions and help relay the message to the rest of your company as seamlessly as possible.
Source: Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what’s happening in industry.
Pope Francis' Urbi et orbi
Full text of his meditation, March 27, 2020
Pope Francis meditated on the calming of the storm from the Gospel of Mark during the prayer service over which he presided on the steps of St Peter's Basilica on Friday evening. Here is the full text.
“When evening had come” (Mk 4:35). The Gospel passage we have just heard begins like this. For weeks now it has been evening. Thick darkness has gathered over our squares, our streets and our cities; it has taken over our lives, filling everything with a deafening silence and a distressing void, that stops everything as it passes by; we feel it in the air, we notice in people’s gestures, their glances give them away. We find ourselves afraid and lost. Like the disciples in the Gospel we were caught off guard by an unexpected, turbulent storm. We have realized that we are on the same boat, all of us fragile and disoriented, but at the same time important and needed, all of us called to row together, each of us in need of comforting the other. On this boat… are all of us. Just like those disciples, who spoke anxiously with one voice, saying “We are perishing” (v. 38), so we too have realized that we cannot go on thinking of ourselves, but only together can we do this.
It is easy to recognize ourselves in this story. What is harder to understand is Jesus’ attitude. While his disciples are quite naturally alarmed and desperate, he stands in the stern, in the part of the boat that sinks first. And what does he do? In spite of the tempest, he sleeps on soundly, trusting in the Father; this is the only time in the Gospels we see Jesus sleeping. When he wakes up, after calming the wind and the waters, he turns to the disciples in a reproaching voice: “Why are you afraid? Have you no faith?” (v. 40).
Let us try to understand. In what does the lack of the disciples’ faith consist, as contrasted with Jesus’ trust? They had not stopped believing in him; in fact, they called on him. But we see how they call on him: “Teacher, do you not care if we perish?” (v. 38). Do you not care: they think that Jesus is not interested in them, does not care about them. One of the things that hurts us and our families most when we hear it said is: “Do you not care about me?” It is a phrase that wounds and unleashes storms in our hearts. It would have shaken Jesus too. Because he, more than anyone, cares about us. Indeed, once they have called on him, he saves his disciples from their discouragement.
The storm exposes our vulnerability and uncovers those false and superfluous certainties around which we have constructed our daily schedules, our projects, our habits and priorities. It shows us how we have allowed to become dull and feeble the very things that nourish, sustain and strengthen our lives and our communities. The tempest lays bare all our prepackaged ideas and forgetfulness of what nourishes our people’s souls; all those attempts that anesthetize us with ways of thinking and acting that supposedly “save” us, but instead prove incapable of putting us in touch with our roots and keeping alive the memory of those who have gone before us. We deprive ourselves of the antibodies we need to confront adversity.
In this storm, the façade of those stereotypes with which we camouflaged our egos, always worrying about our image, has fallen away, uncovering once more that (blessed) common belonging, of which we cannot be deprived: our belonging as brothers and sisters.
“Why are you afraid? Have you no faith?” Lord, your word this evening strikes us and regards us, all of us. In this world, that you love more than we do, we have gone ahead at breakneck speed, feeling powerful and able to do anything. Greedy for profit, we let ourselves get caught up in things, and lured away by haste. We did not stop at your reproach to us, we were not shaken awake by wars or injustice across the world, nor did we listen to the cry of the poor or of our ailing planet. We carried on regardless, thinking we would stay healthy in a world that was sick. Now that we are in a stormy sea, we implore you: “Wake up, Lord!”.
“Why are you afraid? Have you no faith?” Lord, you are calling to us, calling us to faith. Which is not so much believing that you exist, but coming to you and trusting in you. This Lent your call reverberates urgently: “Be converted!”, “Return to me with all your heart” (Joel 2:12). You are calling on us to seize this time of trial as a time of choosing. It is not the time of your judgement, but of our judgement: a time to choose what matters and what passes away, a time to separate what is necessary from what is not. It is a time to get our lives back on track with regard to you, Lord, and to others. We can look to so many exemplary companions for the journey, who, even though fearful, have reacted by giving their lives. This is the force of the Spirit poured out and fashioned in courageous and generous self-denial. It is the life in the Spirit that can redeem, value and demonstrate how our lives are woven together and sustained by ordinary people – often forgotten people – who do not appear in newspaper and magazine headlines nor on the grand catwalks of the latest show, but who without any doubt are in these very days writing the decisive events of our time: doctors, nurses, supermarket employees, cleaners, caregivers, providers of transport, law and order forces, volunteers, priests, religious men and women and so very many others who have understood that no one reaches salvation by themselves. In the face of so much suffering, where the authentic development of our peoples is assessed, we experience the priestly prayer of Jesus: “That they may all be one” (Jn 17:21). How many people every day are exercising patience and offering hope, taking care to sow not panic but a shared responsibility. How many fathers, mothers, grandparents and teachers are showing our children, in small everyday gestures, how to face up to and navigate a crisis by adjusting their routines, lifting their gaze and fostering prayer. How many are praying, offering and interceding for the good of all. Prayer and quiet service: these are our victorious weapons.
“Why are you afraid? Have you no faith”? Faith begins when we realise we are in need of salvation. We are not self-sufficient; by ourselves we flounder: we need the Lord, like ancient navigators needed the stars. Let us invite Jesus into the boats of our lives. Let us hand over our fears to him so that he can conquer them. Like the disciples, we will experience that with him on board there will be no shipwreck. Because this is God’s strength: turning to the good everything that happens to us, even the bad things. He brings serenity into our storms, because with God life never dies.
The Lord asks us and, in the midst of our tempest, invites us to reawaken and put into practice that solidarity and hope capable of giving strength, support and meaning to these hours when everything seems to be floundering. The Lord awakens so as to reawaken and revive our Easter faith. We have an anchor: by his cross we have been saved. We have a rudder: by his cross we have been redeemed. We have a hope: by his cross we have been healed and embraced so that nothing and no one can separate us from his redeeming love. In the midst of isolation when we are suffering from a lack of tenderness and chances to meet up, and we experience the loss of so many things, let us once again listen to the proclamation that saves us: he is risen and is living by our side. The Lord asks us from his cross to rediscover the life that awaits us, to look towards those who look to us, to strengthen, recognize and foster the grace that lives within us. Let us not quench the wavering flame (cf. Is 42:3) that never falters, and let us allow hope to be rekindled.
Embracing his cross means finding the courage to embrace all the hardships of the present time, abandoning for a moment our eagerness for power and possessions in order to make room for the creativity that only the Spirit is capable of inspiring. It means finding the courage to create spaces where everyone can recognize that they are called, and to allow new forms of hospitality, fraternity and solidarity. By his cross we have been saved in order to embrace hope and let it strengthen and sustain all measures and all possible avenues for helping us protect ourselves and others. Embracing the Lord in order to embrace hope: that is the strength of faith, which frees us from fear and gives us hope.
“Why are you afraid? Have you no faith”? Dear brothers and sisters, from this place that tells of Peter’s rock-solid faith, I would like this evening to entrust all of you to the Lord, through the intercession of Mary, Health of the People and Star of the stormy Sea. From this colonnade that embraces Rome and the whole world, may God’s blessing come down upon you as a consoling embrace. Lord, may you bless the world, give health to our bodies and comfort our hearts. You ask us not to be afraid. Yet our faith is weak and we are fearful. But you, Lord, will not leave us at the mercy of the storm. Tell us again: “Do not be afraid” (Mt 28:5). And we, together with Peter, “cast all our anxieties onto you, for you care about us” (cf. 1 Pet 5:7).
MESSAGE OF HIS HOLINESS POPE FRANCIS
FOR WORLD COMMUNICATIONS DAY
24 January 2018
The truth will set you free” (Jn 8:32).
Dear Brothers and Sisters,
Communication is part of God’s plan for us and an essential way to experience fellowship. Made in the image and likeness of our Creator, we are able to express and share all that is true, good, and beautiful. We are able to describe our own experiences and the world around us, and thus to create historical memory and the understanding of events. But when we yield to our own pride and selfishness, we can also distort the way we use our ability to communicate. This can be seen from the earliest times, in the biblical stories of Cain and Abel and the Tower of Babel (cf. Gen 4:4-16; 11:1-9). The capacity to twist the truth is symptomatic of our condition, both as individuals and communities. On the other hand, when we are faithful to God’s plan, communication becomes an effective expression of our responsible search for truth and our pursuit of goodness.
In today’s fast-changing world of communications and digital systems, we are witnessing the spread of what has come to be known as “fake news”. This calls for reflection, which is why I have decided to return in this World Communications Day Message to the issue of truth, which was raised time and time again by my predecessors, beginning with Pope Paul VI, whose 1972 Message took as its theme: “Social Communications at the Service of Truth”. In this way, I would like to contribute to our shared commitment to stemming the spread of fake news and to rediscovering the dignity of journalism and the personal responsibility of journalists to communicate the truth.
1. What is “fake” about fake news?
The term “fake news” has been the object of great discussion and debate. In general, it refers to the spreading of disinformation on line or in the traditional media. It has to do with false information based on non-existent or distorted data meant to deceive and manipulate the reader. Spreading fake news can serve to advance specific goals, influence political decisions, and serve economic interests.
The effectiveness of fake news is primarily due to its ability to mimic real news, to seem plausible. Secondly, this false but believable news is “captious”, inasmuch as it grasps people’s attention by appealing to stereotypes and common social prejudices, and exploiting instantaneous emotions like anxiety, contempt, anger and frustration. The ability to spread such fake news often relies on a manipulative use of the social networks and the way they function. Untrue stories can spread so quickly that even authoritative denials fail to contain the damage.
The difficulty of unmasking and eliminating fake news is due also to the fact that many people interact in homogeneous digital environments impervious to differing perspectives and opinions. Disinformation thus thrives on the absence of healthy confrontation with other sources of information that could effectively challenge prejudices and generate constructive dialogue; instead, it risks turning people into unwilling accomplices in spreading biased and baseless ideas. The tragedy of disinformation is that it discredits others, presenting them as enemies, to the point of demonizing them and fomenting conflict. Fake news is a sign of intolerant and hypersensitive attitudes, and leads only to the spread of arrogance and hatred. That is the end result of untruth.
2. How can we recognize fake news?
None of us can feel exempted from the duty of countering these falsehoods. This is no easy task, since disinformation is often based on deliberately evasive and subtly misleading rhetoric and at times the use of sophisticated psychological mechanisms. Praiseworthy efforts are being made to create educational programmes aimed at helping people to interpret and assess information provided by the media, and teaching them to take an active part in unmasking falsehoods, rather than unwittingly contributing to the spread of disinformation. Praiseworthy too are those institutional and legal initiatives aimed at developing regulations for curbing the phenomenon, to say nothing of the work being done by tech and media companies in coming up with new criteria for verifying the personal identities concealed behind millions of digital profiles.
Yet preventing and identifying the way disinformation works also calls for a profound and careful process of discernment. We need to unmask what could be called the “snake-tactics” used by those who disguise themselves in order to strike at any time and place. This was the strategy employed by the “crafty serpent” in the Book of Genesis, who, at the dawn of humanity, created the first fake news (cf. Gen 3:1-15), which began the tragic history of human sin, beginning with the first fratricide (cf. Gen 4) and issuing in the countless other evils committed against God, neighbour, society and creation. The strategy of this skilled “Father of Lies” (Jn 8:44) is precisely mimicry, that sly and dangerous form of seduction that worms its way into the heart with false and alluring arguments.
In the account of the first sin, the tempter approaches the woman by pretending to be her friend, concerned only for her welfare, and begins by saying something only partly true: “Did God really say you were not to eat from any of the trees in the garden?” (Gen 3:1). In fact, God never told Adam not to eat from any tree, but only from the one tree: “Of the tree of the knowledge of good and evil you are not to eat” (Gen 2:17). The woman corrects the serpent, but lets herself be taken in by his provocation: “Of the fruit of the tree in the middle of the garden God said, “You must not eat it nor touch it, under pain of death” (Gen 3:2). Her answer is couched in legalistic and negative terms; after listening to the deceiver and letting herself be taken in by his version of the facts, the woman is misled. So she heeds his words of reassurance: “You will not die!” (Gen 3:4).
The tempter’s “deconstruction” then takes on an appearance of truth: “God knows that on the day you eat it your eyes will be opened and you will be like gods, knowing good and evil” (Gen 3:5). God’s paternal command, meant for their good, is discredited by the seductive enticement of the enemy: “The woman saw that the tree was good to eat and pleasing to the eye and desirable” (Gen 3:6). This biblical episode brings to light an essential element for our reflection: there is no such thing as harmless disinformation; on the contrary, trusting in falsehood can have dire consequences. Even a seemingly slight distortion of the truth can have dangerous effects.
What is at stake is our greed. Fake news often goes viral, spreading so fast that it is hard to stop, not because of the sense of sharing that inspires the social media, but because it appeals to the insatiable greed so easily aroused in human beings. The economic and manipulative aims that feed disinformation are rooted in a thirst for power, a desire to possess and enjoy, which ultimately makes us victims of something much more tragic: the deceptive power of evil that moves from one lie to another in order to rob us of our interior freedom. That is why education for truth means teaching people how to discern, evaluate and understand our deepest desires and inclinations, lest we lose sight of what is good and yield to every temptation.
3. “The truth will set you free” (Jn 8:32)
Constant contamination by deceptive language can end up darkening our interior life. Dostoevsky’s observation is illuminating: “People who lie to themselves and listen to their own lie come to such a pass that they cannot distinguish the truth within them, or around them, and so lose all respect for themselves and for others. And having no respect, they cease to love, and in order to occupy and distract themselves without love they give way to passions and to coarse pleasures, and sink to bestiality in their vices, all from continual lying to others and to themselves.” (The Brothers Karamazov, II, 2).
So how do we defend ourselves? The most radical antidote to the virus of falsehood is purification by the truth. In Christianity, truth is not just a conceptual reality that regards how we judge things, defining them as true or false. The truth is not just bringing to light things that are concealed, “revealing reality”, as the ancient Greek term aletheia (from a-lethès, “not hidden”) might lead us to believe. Truth involves our whole life. In the Bible, it carries with it the sense of support, solidity, and trust, as implied by the root ‘aman, the source of our liturgical expression Amen. Truth is something you can lean on, so as not to fall. In this relational sense, the only truly reliable and trustworthy One – the One on whom we can count – is the living God. Hence, Jesus can say: “I am the truth” (Jn 14:6). We discover and rediscover the truth when we experience it within ourselves in the loyalty and trustworthiness of the One who loves us. This alone can liberate us: “The truth will set you free” (Jn 8:32).
Freedom from falsehood and the search for relationship: these two ingredients cannot be lacking if our words and gestures are to be true, authentic, and trustworthy. To discern the truth, we need to discern everything that encourages communion and promotes goodness from whatever instead tends to isolate, divide, and oppose. Truth, therefore, is not really grasped when it is imposed from without as something impersonal, but only when it flows from free relationships between persons, from listening to one another. Nor can we ever stop seeking the truth, because falsehood can always creep in, even when we state things that are true. An impeccable argument can indeed rest on undeniable facts, but if it is used to hurt another and to discredit that person in the eyes of others, however correct it may appear, it is not truthful. We can recognize the truth of statements from their fruits: whether they provoke quarrels, foment division, encourage resignation; or, on the other hand, they promote informed and mature reflection leading to constructive dialogue and fruitful results.
4. Peace is the true news
The best antidotes to falsehoods are not strategies, but people: people who are not greedy but ready to listen, people who make the effort to engage in sincere dialogue so that the truth can emerge; people who are attracted by goodness and take responsibility for how they use language. If responsibility is the answer to the spread of fake news, then a weighty responsibility rests on the shoulders of those whose job is to provide information, namely, journalists, the protectors of news. In today’s world, theirs is, in every sense, not just a job; it is a mission. Amid feeding frenzies and the mad rush for a scoop, they must remember that the heart of information is not the speed with which it is reported or its audience impact, but persons. Informing others means forming others; it means being in touch with people’s lives. That is why ensuring the accuracy of sources and protecting communication are real means of promoting goodness, generating trust, and opening the way to communion and peace.
I would like, then, to invite everyone to promote a journalism of peace. By that, I do not mean the saccharine kind of journalism that refuses to acknowledge the existence of serious problems or smacks of sentimentalism. On the contrary, I mean a journalism that is truthful and opposed to falsehoods, rhetorical slogans, and sensational headlines. A journalism created by people for people, one that is at the service of all, especially those – and they are the majority in our world – who have no voice. A journalism less concentrated on breaking news than on exploring the underlying causes of conflicts, in order to promote deeper understanding and contribute to their resolution by setting in place virtuous processes. A journalism committed to pointing out alternatives to the escalation of shouting matches and verbal violence.
To this end, drawing inspiration from a Franciscan prayer, we might turn to the Truth in person:
Lord, make us instruments of your peace.
Help us to recognize the evil latent in a communication that does not build communion.
Help us to remove the venom from our judgements.
Help us to speak about others as our brothers and sisters.
You are faithful and trustworthy; may our words be seeds of goodness for the world:
where there is shouting, let us practise listening;
where there is confusion, let us inspire harmony;
where there is ambiguity, let us bring clarity;
where there is exclusion, let us offer solidarity;
where there is sensationalism, let us use sobriety;
where there is superficiality, let us raise real questions;
where there is prejudice, let us awaken trust;
where there is hostility, let us bring respect;
where there is falsehood, let us bring truth.
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